Design Psychology: Using Design Psychology to Create Ideal Places
Presented by Dr. Toby Israel, Design Psychologist and Author
Tickets can be purchased at the lecture.
CES Qualified: One (1) AIA/CES LU
Presentation
Location: BRIDGES, Inc. - 477 Fifth St. (at Auction Street )
Cost: $10 per person ($5 special rate for this lecture only for all students and faculty at the University of Memphis and Memphis College of Art with I.D.)
Tuesday, September 19, 2006 - 7pm
Sponsored in part by Applied Technology Group Inc.
How can Design Psychology be used to create authentic, fulfilling ideal places? In order to answer this question, Dr. Israel first introduces this new field defined as “the practice of architecture, planning and interior design in which psychology is the principal design tool.” She then explains how she worked with key thinkers/designers such as Michael Graves to explore their “environmental autobiography” including ways they unconsciously “reworked” they past history of place. Dr. Israel then gives examples of how the Design Psychology process can be applied to real projects including residential, institutional and corporate projects. During the session, participants try hands-on exercises from the “Design Psychology Toolbox” - - exercises that can they can use to create ideal place.
Speaker Bio
Toby Israel , Ph.D. is a visionary founder of the new field of Design Psychology. Defined as “the practice of architecture, planning and interior design in which psychology is the principal design tool”, this new discipline continues to gain nationwide attention, including, most recently, in The New York Times, on NPR’s Talk of the Nation and Radio Times, in The Wall Street Journal, The Boston Globe, and the Philadelphia Inquirer.
The Design Psychology visioning sessions and one-to-one interviews/exercises she conducts with homeowners bring to the fore the vast personal store of experience and emotions that contribute to an individual’s choice and design of home. Those she has led through her “toolbox” of exercises include Michael Graves, Andres Duany, Charles Jencks and Jane Pauley.
Trained as an Environmental Psychologist, Dr. Israel has over twenty-five years of experience in design, psychology, the arts and education. She has served as an environmental consultant in the USA and UK including as the project manager for the research division of LRK (Looney Ricks Kiss design firm), as the Visual Arts Coordinator for the New Jersey State Council on the Arts, and as a professor at the University of Lincoln School of Architecture (UK).
Dr. Israel ’s international experience and groundbreaking theories about people and place are summarized in her
book, Some Place Like Home: Using Design Psychology to Create Ideal Places. (Wiley/Academy, 2003). This “extraordinary book. . . . . includes thought-provoking examples that incorporate the concept of design psychology for residential, institutional and corporate design.” (Design Management Review, 06/25/04)
Website: www.designpsychology.net